Safavieh: Weavers of the Most Beautiful Rugs in the World
Safavieh: Weavers of the Most Beautiful Rugs in the World
Issue Date: 2008 JUNE, Posted On: 6/4/2008
06042008 Safavieh Supports Martha Stewart Rug Dealers
SAFAVIEH CONSUMER MAGAZINE ADS FOR MARTHA STEWART RUGS WILL FEATURE RETAILER LISTINGS
PORT WASHINGTON, NY – Safavieh is advertising in consumer magazines this Summer and Fall to support its Martha Stewart Rugs retailers.
Dealers who carry the Martha Stewart Rug collection are featured in ads scheduled to run in the July-August issues of Metropolitan Home, Veranda and Elle Décor magazines; the September issue of Metropolitan Home and the September-October issue of Southern Accents.
One of Safavieh's Martha Stewart Ads running this Summer and Fall.
“Martha Stewart Living Omnimedia will include rugs, furniture, lighting and more from its licensees in totally coordinated environmental ads also scheduled to run in national consumer shelter magazines this fall, according to Arash Yaraghi, a principal of Safavieh. “We are focusing on late Summer and Fall insertions to promote Martha Stewart Rugs because this has traditionally been the time when consumers focus on redecorating,” Yaraghi explained.
In addition to Safavieh’s shelter magazine advertising, the company has created dealer ads with approved Martha Stewart Rugs advertising layouts with dealer logos and artwork with high resolution photos, including environmental room settings created by the Martha Stewart interior design studio using Safavieh rugs and products from licensees Bernhardt and Murray Feiss.