Safavieh. - Press Release

June 2003	Architectural Digest shows Safavieh's presence in a Frank Lloyd Wright building
	The June 2003 issue of Architectural Digest has an article on the Inn at Price Tower, a new boutique hotel in Bartlesville, Oklahoma. The building was originally conceived by Frank Lloyd Wright in 1956 as headquarters for the H.C. Price Company, and it is the only skyscraper that the famous architect ever designed. Safavieh was commissioned to create rugs for the entire hotel. Click here to see interior pictures.
April 2003	Fresh transitional designs at Market Square
	Arash Yaraghi, Vice President of Safavieh, in front of a selection of fresh transitional designs at the International Home Furnishings Market at High Point, North Carolina, in early April, 2003. For details on the specific rug behind Mr. Yaraghi, please click HERE.
April 2003	New Rug makes debut at High Point
	Safavieh revealed its latest design from The Chelsea Collection at the International Home Furnishings Market at High Point, North Carolina, in early April, 2003. Based on popular early-modern French posters, these vintage image rugs are hand-hooked with 100% pure wool and a durable cotton backing.
January 2003	Safavieh: Leading the way in Fashion, Technology and Service
	In the January issue of Rug News, there is a story covering the advances and leadership Safavieh is showing in the rug industry. To read the article in full click here.
January 2003	Safavieh Wins Images of India United Nations Development Program Carpet Project Award 2003 Safavieh is proud to announce that it has won the UNDP 2003 award for several designs in our Ganges River collection. Specifically designs GR423A, GR423B, GR448A, GR448B, GR448C Presented to Safavieh at AmericasMart in Atlanta

January 2003	Safavieh Wins America's Magnificent Carpet Award 2003
	Presented to Safavieh at AmericasMart in Atlanta.
	Presented to Safavieh at AmericasMart in Atlanta.
December 2002	"What's Hot:" La Carta Rugs
	The December 2002/January 2003 issue of Elle Decor makes special note of Walter Nicholas's rainbow-striped rug from the La Carta Pile Collection. Click HERE to see the actual page from the magazine.
December 2002	Home Decorators Collection Vendor of the Year Award 2002 Presented to Safavieh

September 2002	Rug News Magazine - Sept. 2002 - Marketing Safavieh Expands Marketing Efforts Despite the current difficult retail climate, Safavieh is expanding its marketing effort to offer more options for its resellers. This fall Safavieh is offering numerous co-op advertising and direct mail programs to its dealers. Safavieh is offering co-op advertising in Elle Décor, Metropolitan Home, Architectural Digest and Town & Country for almost every month until January. "This is the most comprehensive co-op advertising push we have ever done" says Arash Yaraghi, VP Safavieh. "We are going to offer some new and stronger initiatives with co-op direct mail too" says Safavieh Marketing Director, Michael Jobst. We will be mailing a new full color co-op rug catalog in September that is available to all our resellers. "We believe when other businesses are down, that is the perfect time for us to strengthen our brand and customers", says Arash Yaraghi. In the past year Safavieh has made significant moves in marketing in order to push the Safavieh brand, with a new web site, a dramatically increased direct mail effort and a first ever national co-op Architectural Digest advertising effort. "We have seen a very positive response from our resellers" says Yaraghi. The resellers are always looking to increase awareness of their stores and show the value of Safavieh products they carry. "Having a customer see a rug in Architectural Digest and then in our showrooms says a lot about our products", says Yaraghi. In the next year you will see even more co-op marketing from Safavieh with online advertising and web sites along with increased national advertising. Page 32

July 1/8, 2002	Floor Covering Weekly The Business Newspaper of the Floor Covering Industry www.floorcoveringweekly.com Safavieh - 4C-1 - July 1/8, 2002 Volume 15 Safavieh takes the wraps off several line additions and two entirely new collections, including Samarkan (hand-knotted, tribal motifs in fresh colors made from quality, vegetable-dyed, pure wool), and Savonneri (dense reproductions of French Savonneries of a thick pile hand-tufted in India from premium wool). New designs are available in the Persian Court Collection of Chinese-made reproductions of traditional Persian designs in updated colors featuring silk and wool pile. French Tapis, also made in China of silk and wool pile, adds new colors and hues to its traditional, French European designs featuring traditional trellis patterns and sculpted floral designs. Call (966) 422-9070 or visit www.safavieh.com. Page 7

May 2002	Rug News Magazine - May, 2002 - Business News Safavieh Redesigns Their Web Site Functionality is the key word to be used with Safavieh's new web site: Savavieh.com. It is a site that now works easily both for the customers and for the company. Safavieh customers have an easily accessible online catalog and a new Dealers Only section. There is no need to wait for a disc with images to arrive the next day, it can be found immediately on their web site. "We are entering a whole new era of customer fulfillment," said Arash Yaraghi. "The new web site gives us the ability to get instant feedback from our customers and react much faster than ever before." In the Dealers Only section, the Safavieh dealers can sign up for an account where they receive a "log-on" and password. Once they are logged in, they can view pricing and place orders directly on the web site. Time is immediately saved for all. No more need to wait for the U.S. Postal service. The site redesign was a long process of trial and error. Safavieh's head Online Developer and Web Master Len Danovich sought out feedback from clients and industry experts to develop a simple but elegant design that went along with the Safavieh look and feel. "When our dealers come to our site, we don't want them to be confused or intimidated. They are there for a specific purpose and www.safavieh.com is the tool to achieve that purpose," added Arash Yaraghi. Page 12

April 8, 2002	HFN - April 8, 2002- Floor Covering - Super Section Exclusive Market Preview Vendor's Opinions Split on Javits Center Rug Pavilion By Jennifer White Arash Yaraghi, vice president of Safavieh, an importer and retailer in New York, said the pavilion could help area rug importers. He pointed out that this show is unusual because importers meet with retailers who are interested in variety of textile products, not just rugs. "Hopefully, it will lead to a New York focus for the rug industry. Why not? New York is the capital of rug importers, " Yaraghi said.

February 18, 2002	HFN - February 18, 2002 - A NEWCOMER SURFACES Industry outsider Walter Nicholas takes a colorful approach to designing rugs. Walter Nicholas� approach to color is just as bold as Safavieh�s decision to produce a collection by someone who has never designed rugs before. Nicholas, who has a degree in industrial design from Massachusetts Institute of Technology and first became acquainted with rugs as a collector, has created rugs with saturated blocks of color, a bright but sophisticated look that will appeal even to those who prefer to dress in all black. His collections debuted at Surfaces here. "He�s an outsider; he creates totally original designs; his colors are vibrant and fresh," said Arash Yaraghi, vice president and co-owner of Safavieh. "The average consumer won�t want them; they�re aimed at those in cities and for those with a design sense, he said. The collection is geared toward higher-end specialty and department stores. Nicholas� LaCarta collection are Sumak flatweaves, which are also reversible and made of 100 percent wool. A 6-by-9' retails for about $800. His rugs also include a hand knotted and a cotton line. Wearing a cerise-colored shirt and multicolored tie (red, orange, green, brown) Nicholas showed trade show attendees his rugs. "I have always been strong with color," he said.

January 23, 2002	SPECIAL PRESS RELEASE - SAFAVIEH WELCOMES - Walter Nicholas SAFAVIEH introduces designs by Walter Nicholas. SAFAVIEH believes in the diversity of idea and thoughts and even though we have our own in-house design team, we are always looking to reach out to outside designers to bring their ideas into our products. Walter Nicholas is just such a designer. His vision of a hand made rug is quite different of that of a traditionalist. His designs are clean and simple. His colors are fresh and bright, introducing a totally new concept to a hand made rug. SAFAVIEH debuted the Walter Nicholas by SAFAVIEH collection at the Atlanta show and Walter Nicholas was on hand to meet with customers to exchange ideas and thoughts. For more information please contact Michael Jobst, Marketing Director, SAFAVIEH at (866)-422-9070.

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