| SAFAVIEH - IN THE NEWS |
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| August 2008: | Jonathan Yaraghi Appointed As Manager at Safavieh Wholesale Furniture
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 | The founding family of renowned area rug manufacturer Safavieh has been quietly grooming Jonathan Yaraghi (left), the first third-generation member to join the company, for a management role in the firm.
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| August 2008: | Safavieh Doubles Las Vegas Showroom, Expands for Growth in Rugs and Furniture Divisions.
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 | Safavieh has doubled its showroom space at the World Market Center in Las Vegas from 7500 to 15,000 square feet in time for the July, 2008 Las Vegas Furniture Market, July 28 to August 1.
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| August 7, 2008: | Metro Rug Alliance Exhibitor Locations for September 15-19 Market
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 | Over 80 rug importers and manufacturers will participate in the New York Metro Rug Market, which will be held Sept. 15 to 19 in New York and New Jersey.
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| July 28, 2008: | Safavieh Names Yaraghi
Manager of Furniture Division
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 | Jonathan Yaraghi has been named manager of Safavieh’s wholesale furniture division.
Click on the image at left for the full article. |
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| July 28, 2008: | Upscale chair, available for 2 week delivery
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 | The Urban collection's upscale woven wingchair, now stocked in the US for a 2 week delivery.
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| July 14, 2008: | Yellow toned celadon, more cheerful than traditional
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 | Unlike the the blues and greens of recent seasons, the yellow toned celadon is more cheerful than traditional.
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| July 13, 2008: | Saturday Atlanta Market Introductions
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 | July 13th edition of Home Accents Today features a Regency House loveseat.
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| July 12, 2008: | Saturday Atlanta Market Introductions
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 | July 12th edition of Home Accents Today features Liana, a hand-knotted rug by Martha Stewart.
Click on the image at left for the full article. |
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| July 7, 2008: | Safavieh Creates Custom Mass Market Division
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 | The new division is headed by Ken Shahi, and was created to accomodate the growing business.
Click on the image at left for the full article. |
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| July 2008: | Safavieh Forms A New Custom Unit for Mass
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 | The July 7, 2008 issue of HFN Magazine has an article describing Safavieh's new Custom Mass Market Division, which will be headquartered in offices at the company's warehouse complex in Easton, PA.
Click on the image at left for the full article. |
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| July 2008: | Safavieh featured 3 times in Rug Insider
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 | In the Summer 2008 issue of Rug Insider, Safavieh is featured 3 times: once in the "Trend Spotting" section for the Organica Rug Collection; a second time in the "In Style" Section for 2 additional rugs, and for the third time in the news regarding Safavieh's expanded showroom space in Las Vegas.
Click on the image at left for the magazine excerpts. |
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| July 2008: | Stride and Stroll
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 | In the July 2008 issue of LDB Interior Textiles Magazine, Candace Sheppard writes about new rugs shown at the Atlanta Market, including the Polonaise Collection by Safavieh.
Click on the cover at left to read excerpts from this article. |
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| July 2008: | Summer Markets
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 | The July issue of Home Accents Today has two features covering Safavieh at the summer markets. One shows the Lyons arm chair, debuting from the Regency House Collection, and the second shows a new rug design by Martha Stewart called "Signet."
For full coverage, please click on the magazine cover at left. |
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| July 2008: | Safavieh's Soho Rugs and Leather Collection Featured
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 | The June 2008 issue of Accessory Merchandising had 2 features, one on rugs and one on ottomans, that had Safavieh items prominently displayed.
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| July 22, 2008: | Martha Stewart Rugs interpret Asian themes
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 | The July issue of RugNews reports that the Martha Stewart Rugs Collection for Safavieh reflects a new trend of contemporary interpretations of Asian themes. These new designs were unveiled by Safavieh at AmericasMart.
For full coverage, please click on the image at left. |
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| July 17, 2008: | Daring Downsize, Living Room Overall
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 | PointClickHome has a story about an apartment design which utilizes a Safavieh rug designed by Thomas O'Brien.
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| July 15, 2008: | New Releases by Safavieh at AmericasMart
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 | RugNews.com covers the new releases as featured by Safavieh at this month's AmericasMart in Atlanta.
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| July 9, 2008: | Atlanta Market - Branching Out
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 | Home Accents Today has coverage of the Atlanta Market and discusses the style niche of "branch designs," featuring the new Martha Stewart rug "Liana" by Safavieh.
For full coverage, please click on the image at left. |
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| July, 2008: | Safavieh's Channels of Distribution are Growing
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 | Safavieh is preparing for summer markets at Atlanta and Las Vegas with products designed to meet the needs of the full complement of area rug retail distribution channels.
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| June 24, 2008: | Color Trends in Area Rugs
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 | Furniture Style's web site presented an article tracking the trends in color for area rugs being shown at this summer's AmericasMart. The feature includes a Polonaise rug by Safavieh.
Click the image to the left for the coverage. |
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| June, 2008: | Safavieh Targets Multiple Market Segments with New Collections
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 | Safavieh will present a comprehensive multi-tiered product strategy in Atlanta at the International Area Rug Market in July. Click the image to the left to find out more. |
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| June, 2008: | Safavieh Combines Two Classics To Add More Texture
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 | Safavieh combines elements of both classic Sumack and Peshawar to create a rug with more texture. Click the image to the left to find out more. |
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| June, 2008: | Safavieh Introduces Eco-Friendly Digital Catalog
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| In an effort to conserve paper, Safavieh has created an eco-friendly fully digital catalog. Click the image to the left to find out more. |
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| June, 2008: | Square Deals & Skins Win
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 | View Safavieh's square deals and highlights of the new Soho Skin Collection. Click the image to the left to find out more. |
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| June 20, 2008: | Safavieh Creates New Mass Market Division
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 | In response to demands from large rug retailers for private label and customized programs, upscale area rug company Safavieh has created its new Custom Mass Market division. Click the image to the left to find out more. |
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| June 14, 2008: | Safavieh Names Shahi to Head New Mass Market Custom Division
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 | Safavieh has created a new custom mass market division which will be headed by Ken Shahi, according to Cyrus Yaraghi, a Safavieh principal. Click the image to the left to find out more. |
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| June 9, 2008: | Brand New Must-Haves
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 | The June 9th, 2008 issue of HFN features 2 Martha Stewart rugs, one in the living room section, and one in the dining room section.
Click on the image at left to see the full feature. |
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| June 4, 2008: | Safavieh Supports Martha Stewart Rug Dealers
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 | Safavieh Consumer Magazine Ads
for Martha Stewart Rugs
Will Feature Retailer Listings. Click the image to the left to find out more |
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| Summer 2008: | Flower Power
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 | A boldly patterned rug makes a statement, Click the image to the left to find out more. |
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| June 2008: | Flat Weave vs. Shag
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 | Safavieh adds a twist to the traditional shag rug. Click the image to the left to find out more. |
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| June 1, 2008: | More New Martha Stewart Rugs With Vintage Look
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 | Martha Stewart Rugs designed with the 20th century in mind. Click the image to the left to find out more. |
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| May 2008: | Safavieh's Martha Stewart Collection and the New Yarn Blends
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 | Martha Stewart rugs continue to be produced by Safavieh with new ideas making their way into the final rug design. |
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| May 29, 2008: | Safavieh's New State of the Art Virtual Ordering System
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 | Safavieh has announced the release of its new updated online ordering system with cutting edge features. For the full story, please click on the image at left. |
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| May 27, 2008: | Safavieh Cuts Down Waste By Having Online Catalogs
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 | Safavieh has been able to reduce paper waste by allowing their catalogs to be viewed online for free. Click the image to the left to read the full story. |
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| May 21, 2008: | Safavieh's New State of the Art Virtual Ordering System
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 | Safavieh recently announced the release of its new online ordering system with brand new features that makes it easy to manage shipments. For the full story, click the image to the left. |
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| May 8, 2008: | Best of Market
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 | Home Accents Today Magazine has a feature called "Best of Market," covering their favorite picks from the Spring 2008 High Point Market. Safavieh's Polonaise rug was one of their selections ... click on the image at left for the full coverage. |
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| Spring 2008: | Happenings
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 | The Spring 2008 issue of Area Magazine covers Arash Yaraghi's appearance on the Martha Stewart Show.
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image at left for the full coverage. |
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| April 11, 2008: | Stewart, Yaraghi
all smiles
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 | Furniture Today's coverage of the High Point Market captured Martha
Stewart arriving on the arm of Safavieh's Arash Yaraghi for an impromptu
visit to the Martha Stewart rug collection by Safavieh.
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image at left for the full coverage. |
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| April, 2008: | A new rug in Martha Stewart's Rug Collection
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 | Accessory Merchandise explores Damask, one of the first rugs in the Martha Stewart Rug Collection to employ age-old tecniques to create a dense, velvety pattern.
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image at left for the full coverage. |
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| March 2008: | Martha Stewart Creates a New Weave Exclusively for Safavieh
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 | Safavieh is the exclusive seller of the new Martha Stewart Weave. Click the image to the left to find out more. |
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| March 2008: | The Good Life/Get Comfortable
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 | The March 2008 Issue of Cottage Living features the Faux Bois design from Martha Stewart Rugs as part of "the Good Life."
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| March 28, 2008: | Safavieh Debuts Animal Skins in Three Different Weaves at High Point
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 | RugInsider reported on its website today that Safavieh will be presenting new faux skin designs in three collections.
For full coverage, please click on the image at left. |
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| March, 2008: | Safavieh Retail Featured in Connecticut Cottages & Gardens
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 | The March 2008 issue gives a brief history of Safavieh and details their expansion into retail.
For the full story, click the image to the left. |
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| March, 2008: | Fashionable & Fantastic
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 | In the March 2008 issue of Rug News Safavieh's Oushak and Peshawar Collections are featured.
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| March, 2008: | Arash Yaraghi Appears on Martha Stewart TV Show
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| Safavieh's own Arash Yaraghi appears as a guest on The Martha Stewart show on a segment entitled "Rugs 101."
Click to find out more and read the entire article. |
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| March 1, 2008: | Safavieh Courtyard Rug Selected for HGTV Special
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 | Safavieh's Courtyard rug was selected by one of the young couples on HGTV's one-hour TV special Ultimate Romantic Bedrooms. HGTV has 100 million viewers and its website is visited by nearly 3.8 million consumers each month.
For full coverage as reported by RugNews, please click on the image at left. |
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| February, 2008: | Rug News: Striking & Stunning
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 | In the February 2008 issue of Rug News, they highlight 11 new designs in the Marrakech Collection. |
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| February, 2008: | Furniture Style: Putting it Together
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 | In the February 2008 issue of Furniture Style, a Martha Stewart rug is shown in a room setting, as well as the Kimberly Love Seat. |
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| January 28, 2008: | Furniture Today: Soho Collection & Motion Upholsteries
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 | In the January 2008 issue of Furniture Today, both the Soho Collection is featured and a brand new leather recliner. |
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| January 14, 2008: | Furniture Today: Rug highlights
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 | In the January 2008 issue of Furniture Today, the Martha Stewart collection of rugs as well as the Safavieh ancient weave designs are highlighted. |
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| January 14, 2008: | HFN Magazine: Highlights from Floor Covering
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 | In the January 2008 issue of HFN, both the Soho Collection and the Martha Stewart Collections are highlighted. |
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| January 2008: | Style Points: Red Ripe
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 | In the January 2008 issue of Accessory Merchandising, the Nicole double bar stool by Safavieh is featured. Please click on the magazine cover at left to see the pictorial. |
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| January 24, 2008: | Rugs That Pack A Punch
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 | In the Home & Garden section of the January 24th 2008 edition of The New York Times,writer Marianne Rohrlich features several rugs that "pack a punch."
Click on the image to view the coverage. |
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| January 15, 2008: | Winter Markets
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 | In the January 2008 issue of Furniture Style, it is noted that Safavieh will be showing new rugs from the Martha Stewart Collection.
To see the coverage, please click on the image at left. |
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| January 10, 2008: | Safavieh More Than Doubles Distribution Capacity
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 | Safavieh has more than doubled its warehouse space with the purchase of a 320,000 sq. ft. facility in Easton, PA to supplement the company’s existing 250,000 sq. ft warehouse in Allentown, PA. The expanded capacity to stock rugs and furniture for quick-ship delivery was driven by forecasted growth as well as substantial sales increases in 2006 and 2007, according to Arash Yaraghi, a company principal.
Click on the image at left to read the full story. |
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| January 9, 2008: | Safavieh Dedicates Space for Martha Stewart Rugs
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 | Safavieh and Martha Stewart Living Omnimedia will introduce an all-new 2008 collection of Martha Stewart Rugs at the Atlanta International Area Rug Market, January 17 to January 20, 2008. The entire line of 33 original designs will be presented in a 1,000 ft. showroom dedicated to Martha Stewart Rugs within Safavieh’s 10,000 square foot AmericasMart space, 4C1.
For the full story, please click on the image at left. |
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| January 2008: | New Martha Stewart Merchandising Bolsters an already Booming Licensing Program with Safavieh
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 | The January issue of RugInsider covers Safavieh's introduction of new Martha Stewart Rugs at the 2008 International Area Rug Market in Atlanta.
Click on the image at left for the full story. |
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| October 2007: | Rugs with a Twist
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 | In the October 2007 issue of House Beautiful, a Thomas O'Brien rug by Safavieh is featured in an article titled "25 Traditional Rugs with a Twist."
To see the article, click on the magazine cover at left. |
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| August 2007: | Furniture Highlights
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 | The August 2007 issue of Home Furnishings Business features the Alicia Sofa from Safavieh.
For full coverage, please click on the image at left. |
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| August 2007: | RugNews features Soho Rugs
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 | The August issue of RugNews features 2 rugs from the new introductions of the Soho Collection, with the following description: "With a minimalist look, the Collection has a clean 'less is more' design direction."
For the full coverage, please click on the image at left. |
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| August 2007: | Martha Stewart Rugs in House Beautiful
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 | The August 2007 issue of House Beautiful has a feature titled "The Best" which features a Martha Stewart Rug named "Grove." To see the full feature, please click on the image at left. |
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| July 2007: | Rug Roundup
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 | In the summer issue of New York Spaces, a feature called "Rug Roundup: an array of striking designs for the well-dressed floor" features a new Soho rug by Safavieh.
Click on the image at left to see the article. |
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| June 25, 2007: | O'Brien, Safavieh Think Big
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 | Eighteen months in business together, Safavieh and designer Thomas O'Brien are still smiling. In this time, O'Brien's collection with Safavieh has grown to nine styles and seventeen area rugs, and both parties intend for the collaboration to keep growing.
For the full article as reported by HFN, please click on the image at left. |
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| June 18, 2007: | Thomas O'Brien Celebrates 'Warm Modernism' in New Safavieh Rug Collection
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 | RugNews.com reports that Thomas O'Brien is expanding his signature style of "Warm Modernism" with a new high end Safavieh rug collection slated for introduction this Summer in Atlanta.
The Thomas O'Brien licensing partnership with Safavieh began in January 2006. The Summer 2007 line includes nine new designs with a total of 17 colorations.
For the full story, please click on the image at left. |
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| June 2007: | Safavieh Expands O'Brien Collection, Adds Two Natural Lines
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 | Safavieh has expanded the Thomas O'Brien Collectin with new designs, some of which are "textile-based" and others which are influenced by "pottery patterns," as described by Mr. O'Brien.
Also covered in the article are two new natural lines using hemp and jute. For the full story, please click on the image at left. |
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| May 2007: | Safavieh Noted for Outstanding Performance
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 | Ballard Designs recognized Safavieh Carpets for Outstanding Performance and awarded them with a Certificate of Achievement for 2006.
To see more, please click on the image at left. |
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| May 2007: | Safavieh Chosen as Designer's Best '07
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 | Safavieh has been recognized as one of the country’s top ten designer resources for antique and reproduction area rugs in House & Garden’s Best 07 survey. An unprecedented 20,000 decorators and architects [and kitchen and bath professionals] participated in the research study, billed by the magazine as the most important directory of up-market home products ever created.
For full coverage, please click on the image at left. |
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| May 2007: | Design Showcase
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 | The May 2007 issue of Town and Country has a special section titled "Design Showcase" which highlights "a selection of the finest in art, antiques, home furnishings and design from around the world."
A Peshawar rug from Safavieh is noted in this section.
To see the coverage, please click on the image at left. |
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| Spring 2007: | Area Magazine's Market Review
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 | In a second article in the Spring issue of Area Magazine, the differences between the Atlanta and Las Vegas Markets are discussed. Safavieh principal Cyrus Yaraghi is quoted as saying that he finds different customers attending each market and therefore finds both events worthwhile.
Click the image on the left to view the article. |
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| Spring 2007: | Area Magazine's Market Review
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 | The Spring issue of Area Magazine includes a review of the Atlanta Market and the state of the retail rug market. The article also mentions the debut of the Martha Stewart Collection by Safavieh.
Click the image on the left to view the article. |
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| May 2007: | Veranda coverage of Martha Stewart Rugs
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 | The May-June 2007 issue of Veranda Magazine features coverage of Martha Stewart's new line of rugs for Safavieh. The article gives a review of the overall collection specifications as well as details about her inspiration for the designs.
Please click on the image at left to see the article. |
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| March 2007: | High Point Hits Early
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 | The March 2007 issue of Accessory Merchandising covers the High Point Market. In a section titled "On Point," one of Safavieh's new Martha Stewart rugs is featured as a highlight of the market.
To see the coverage, please click on the magazine cover at left.
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| March 2007: | Furniture Style's Spring Market
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 | The March issue of Furniture Style Magazine has a feature on "Top Floor Fashions," with a focus on the new Martha Stewart rugs.
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| Spring 2007: | Safavieh Scores with Martha
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 | The Spring 2007 issue of Rug Insider has the "RI Notebook" featuring coverage of the debut of Martha Stewart Area Rugs for Safavieh. It covers the event at Atlanta's Capital City Club and has details about the evening's festivities.
For full coverage, please click on the image at left. |
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| March 2007: | Martha On Safavieh
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 | LDB Magazine interviews Martha Stewart to get her thoughts on working with Safavieh and her new rug line.
Click on the image at left to get the full interview. |
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| March 2007: | Multi-coverage of Safavieh in LDB Magazine
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 | The March 2007 issue of LDB Interior Textiles Magazine has multiple articles featuring coverage of Safavieh, including the new Martha Stewart rugs, as well as the introduction of the Soho Collection.
For the full coverage, please click on the image at left. |
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| March 27, 2007: | Safavieh Launches New Collections, Expands Lines for High Point
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 | RugInsider.com reports in its "News Flash" that Safavieh will be launching two new collections, The Soho Collection and The Bergama Collection at the High Point Market.
For the full article, please click on the image at left. |
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| March 12, 2007: | Martha's Macy's Debut Heads Into Home Stretch
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 | Barbara Thau writes for HFN and covers the debut of Martha Stewart's Home Collection line, which includes rugs made by Safavieh.
The article has extensive coverage of Safavieh's partnership with Martha Stewart and includes quotes from Safavieh principal Arash Yaraghi.
Click on the image at left for full coverage. |
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| February 19, 2007: | New Colors Shining Through
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 | HFN reports on the emergence of two colors in the rug business, pesto and orange, saying that "influence from the kitchen makes its way to the floor." One of the rugs accompanying the article is from the Martha Stewart Collection, and is shown at the right. The text reads: "Martha knows best: A soft shade of Harvest figured into the release of Martha Stewart's Foliage design for her new collection with Safavieh."
To see the magazine feature, click on the image at left. |
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| February 8, 2007: | Market Displays Unique, Offbeat Furnishings
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 | The Atlanta Journal-Constitution reports on the January AmericasMart Market, and mentions that Martha Stewart's new rug collection for Safavieh was "one of the highlights at the market."
Click on the image at left for the full story. |
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| January 31, 2007: | Martha Stewart and Safavieh Make a Splash in Atlanta
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 | RugInsider.com reports on the debut of the Martha Stewart rug collection at the Safavieh showroom at AmericasMart on January 19, 2007. Arash Yaraghi and Martha Stewart both addressed the crowd about the new designs.
For the full story, please click on the image at left. |
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| January 29, 2007: | Stewart Puts Her Mark On Market With Safavieh
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 | The January 29th issue of HFN has coverage of the debut of Martha Stewart's rug collections with Safavieh.
Click on the image at left to get the full story. |
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| January 16, 2007: | Safavieh names Riley NW Territory Manager
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 | RugNews.com reports that Safavieh has hired Hugh Riley to help lead their expansion into the northwest region, which includes Washington, Oregon, Idaho, Wyoming, British Columbia, Manitoba, Alberta, and Saskatchewan.
For the full story, please click on the image at left.
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| January 15, 2007: | Safavieh to Launch Martha Stewart Rug Line at Market
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 | HFN Magazine covers Safavieh's launch of its Martha Stewart Rugs collection this week at the International Area Rug Market in Atlanta. Safavieh will preview the rugs by appointment in a separate Martha Stewart Rugs showroom within its permanent showroom on the fourth floor of AmericasMart.
For the full story, please click on the magazine cover at left. |
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| January 2007: | Safavieh Presents Martha Stewart Rugs
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 | The January 2007 issue of RugNews reports on its "Business News" page that Safavieh is presenting an exclusive new line of area rugs designed by Martha Stewart Living Omnimedia (MSLO) in their permanent showroom in Atlanta this January.
For the full story, click on the image at left. |
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| January 2007: | Inside Fashion: New Twists
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 | The Winter 2007 issue of Rug Insider highlights Safavieh's new Arts & Crafts Tibetan Collection.
Click on the image at left to see the full coverage. |
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| December 12, 2006: | Martha Stewart Area Rugs for Safavieh Debut at AmericasMart in Atlanta
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 | When Martha Stewart and Safavieh entered into initial conversations about creating an exclusive area rug collection for the finest dealers in the country, there was only one venue they considered for the national launch: Atlanta's AmericasMart. Nearly a year later, the industry's most comprehensive licensed area rug collection will debut on January 19, 2007 at this winter's Atlanta International Rug Market.
Please click on the image at left for the full story. |
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| December 2006: | New Designs
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 | The December issue of Rug News features Safavieh's New Asian Collection.
Click on the picture at the left to read the article. |
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| November, 2006: | Safavieh to Bow in CarpetsPlus
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 | HFN has reported that Safavieh area rugs are set to appear in CarpetsPlus ColorTile stores, marking the vendor's first program with the retailer known for broadloom, tile, laminates, and wood floors.
For the full story, please click on the image at left. |
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| November 8, 2006: | Jody Shapiro Joins Safavieh
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 | RugInsider.com reports today that Jody Shapiro has joined Safavieh as a territory manager for the rug division. She reports to John Thompson, the national sales manager. Jody will be responsible for sales in New England and New York State, including Manhattan and Long Island.
For the full story, please click on the image at left. |
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| November 2006: | Safavieh Names National Sales Manager
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 | The November issue of Rug News reports in the "people, news and notes" column that Safavieh has named John Thompson as their new National Sales Manager. Thompson comes to this newly created position after spending seven years as a southeastern territory manager for Nourison.
For the full story, please click on the image at left. |
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| October 2, 2006: | Tech Talk: Be Fruitful and Multiply (Your Channels)
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 | In the October 2, 2006 issue of InFurniture, Barbara Nelles covers Safavieh's innovative e-commerce solution for its retailers, which involves customized web stores for participating dealers. Safavieh principal Arash Yaraghi is quoted extensively on how this system works.
For the full article, please click on the image at left. |
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| October, 2006: | Safavieh Names John Thompson National Sales Manager
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 | John Thompson has joined Safavieh as national sales manager, a new position, according to an announcement by Arash Yaraghi, principal of the company. Prior to this appointment, Thompson was a southeastern territory manager for Nourison for seven years, and was based in Atlanta, GA.
Yaraghi said Thompson will be responsible for growing the area rug sales team to meet projected growth and expansion.
For the full article, please click on the picture at left. |
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| September, 2006: | Area Magazine: In The News
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 | Safavieh has named Carol Tisch director of marketing for Safavieh, reporting to Arash Yaraghi, company principal, who made the announcement. This is a newly created position at the company, which expanded its wholesale lines in 2006 to include a furniture division and several licensed collections.
Please click the image at left for full story. |
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| September, 2006: | Safavieh Readies for NY Metro Rug Alliance
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 | The September issue of RugNews covers Safavieh in their "People, News and Notes" section. The coverage includes a story on Safavieh's new Bohemian Collection which will be launched at the New York Metro Rug Alliance Show. Also mentioned is Safavieh's online merchandising tool which can be customized for rug dealers in order to help them sell on the web. The third article details the hiring of new personnnel, including Bruce K. Khosrowshahi (shown at left), David Ghadimi, and Carol Tisch.
For full coverage, please click on the image at left. |
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| July 10, 2006: | Safavieh inks deal with Louis De Poortere
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 | Floor Covering Weekly reports that Safavieh has signed an agreement with Louis De Poortere of Belgium to become the exclusive distributor of the supplier's wool rugs throughout the U.S. and Canada.
For the full article, please click on the image at left. |
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| July 3, 2006: | Safavieh sets mixed-container program from Shanghai facility
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 | The July 3rd edition of Furniture Today reports that Safavieh plans to launch a mixed-container program in Shanghai by late summer.
Richard Miller, Director of Sales for Safavieh's Wholesale Furniture Division, reports that Safavieh will lease space and labor at a Shanghai distribution center.
For the full story, please click on the image at left. |
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| June 2006: | New heathered Tibetan rugs
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 | RugNews Magazine has coverage of Safavieh's new heathered Tibetan carpets which feature muted accents and soft shades of neutral earth tones.
For the full feature, please click on the image at left. |
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| May 2006: | Martha Stewart, Safavieh team up
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 | In the May 1/8 2006 issue of Floor Covering Weekly, writer Alycia Broderick covers the new multi-year agreement between Safavieh and Martha Stewart to manufacture a new line of Martha Stewart-branded area rugs.
For the full article, please click on the image at left. |
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| Spring 2006: | Safavieh rugs featured
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 | In the April issue of Connecticut Cottages and Gardens, two Safavieh rug designs are featured. A "Market Report" shows both a new Rodeo Drive design as well as mention of the Thomas O'Brien Collection. |
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| May 17, 2006: | Safavieh Partners With Martha Stewart On Licensed Collection
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 | In its second major licensing deal this year, Safavieh has added the Martha Stewart name to its growing family. The company launched its first line of commissioned designer rugs by Thomas O'Brien in January, 2006. The first Martha Stewart collection is scheduled to launch in January, 2007.
For the full story as reported by HFN, please click on the image at left. |
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| Spring 2006: | Story on oriental rugs in @Home Magazine
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 | In a story on oriental rugs in the spring 2006 issue, the opening spread features an image of a rug by Safavieh.
To see more, please click on the image at left. |
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| May 15, 2006: | Thomas O'Brien Collection rug featured in Veranda Magazine
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 | Veranda Magazine displayed a selection from the Thomas O'Brien Collection in a feature titled "Bold and Beautiful." The rug selected, TOB870A, is in the top left corner of the feature.
Click on the image at left to see the feature. |
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| May 2006: | Safavieh Partners with Martha Stewart Living Omnimedia
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 | The cover of the May 2006 issue of RugNews highlights the story of the new multiyear contract signed between Safavieh and Martha Stewart Living Omnimedia, which will allow Safavieh to have the exclusive license for Martha Stewart-branded area rugs.
Click on the picture at left to read the full story. |
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| May 2006: | Safavieh Expands High Point Showroom to include Furniture
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| Safavieh has expanded its showroom space at Historic Market Square in High Point to 10,000 square feet in order to jump start its new furniture line. The extra space will allow Safavieh to display case goods, accent pieces, leather and upholstery alongside its multi tiered rug offerings.
For the full article, please click on the magazine cover at left. |
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| April 24, 2006: | Martha Stewart Living Omnimedia and Safavieh partner to create new line of area rugs
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 | Martha Stewart-branded Area Rugs to Debut at Retail in Spring 2007
NEW YORK, April 24, 2006 -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced a multiyear agreement with Safavieh, a leading manufacturer and importer of fine rugs, to manufacture a new line of Martha Stewart-branded area rugs for the company. The line will be introduced at the Atlanta International Area Rug Market in January 2007 and at retail in Spring 2007.
For the full story, please click on the image at left. |
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| Spring 2006: | Safavieh's Handmade, Machine-made Intros, New Sales Exec
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 | Rug Insider's Spring 2006 Magazine featured a brief article detailing Safavieh's new offerings as well as the hiring of Richard Milller as director of sales for the new wholesale furniture department. |
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| February, 2006: | Fancy Floor Moves: Rug Makers Expand into Furniture
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 | In its February issue, InFurniture Magazine describes the "Buzz" about Safavieh's move to roll out a new line of furniture and accessories, helping establish the company as a total home furnishings supplier. For more, click on the image at left. |
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| February 2006: | Expansion Plan
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 | In the February 2006 issue of Furniture Style, Stephanie Mitchell writes about Safavieh's move to add high-end furniture to their offerings. In the recently remodeled Madison Avenue showroom, the company cross-merchandises both categories through careful product placement.
For the full article, click on the image at left. |
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| January 31, 2006: | Safavieh Broadens Distribution of Furniture
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 | Safavieh Home Furnishings, best known as a resource for Oriental rugs, is introducing its furniture line to furniture stores.
The company's furniture will enable dealers to increase margins, and allow consumers to afford the high-end looks prominent on TV home decorating shows. |
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| January 2006: | 2006 Award Winner
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 | At this year's AmericasMart in Atlanta, Safavieh was awarded the "America's Magnificant Carpets Award" for a design from the new Jewels of India Collection. |
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| January 2006: | Safavieh named "Vendor of the Year"
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 | The Home Decorators Collection named Safavieh as their 2005 Vendor of the Year in recognition of their success during the year. |
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| January 9, 2006: | Safavieh launching O'Brien rug line
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 | Furniture Today reports on the new collection of rugs designed by Thomas O'Brien. The rugs are being introduced this month at the Atlanta International Area Rug Market.
Click on the image at left to read the full article as written by Lissa Wyman. |
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| January 2006: | Safavieh springs forward with Thomas O'Brien
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 | In the recent issue of Rug News Magazine, extended coverage is given to Safavieh's new licensed rug collection by noted designer Thomas O'Brien, which are being featured in January at the Atlanta International Area Rug Market.
The article also describes the remodeling of the 10,000 square foot showroom of the Madison Avenue store. Safavieh partner Cyrus Yaraghi is quoted on the new showroom. |
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| December 21, 2005: | Safavieh enters licensing arena with Thomas O'Brien Collection
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 | The January debut of Safavieh's new Thomas O'Brien collection will mark the company's first collaboration with a licensed designer.
The collection is a group of 11 designs in a total of 29 colorways. The rugs are hand knotted in Nepal in a blend of handspun Tibetan wool and silk. The patterns includes a range of cut and uncut pile textures. Suggested retail price for 6x9 is $1,850.
For Safavieh, the Thomas O’Brien launch represents the kick-off of a new division of designer carpets, according to Arash Yaraghi, a Safavieh principal.
The "Margo C" rug (at left) is a stylized intertwined paisley pattern. |
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| December 5, 2005: | Safavieh Remodels Madison Avenue Showroom
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 | Safavieh has just completed the remodeling of its 10,000 square foot showroom at 153 Madison Avenue, home of the company’s wholesale rug business since the late 1970s.
In an effort to offer both rug and furniture retailers the opportunity to expand into multiple home furnishings categories and increase add-on sales, Safavieh has expanded the showroom’s product mix to include imported furniture and accent pieces that will be merchandised along with its rugs.
Click on the picture at left to get the full story.
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| December 5, 2005: | Richard Miller Joins Safavieh
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 | Safavieh, a leading manufacturer and importer of decorative and Oriental rugs, has hired Richard Miller as director of sales for the company’s newly launched Wholesale Furniture Division.
Miller comes to Safavieh with comprehensive retail and wholesale furniture experience. He helped launch and was manager of Bloomingdale’s Furniture Gallery in Garden City, New York – the only freestanding Bloomingdale’s furniture store in the country. With 55,000 square feet of selling space, the store successfully cross-merchandised furniture and rugs, an approach which will be the focus of Miller’s strategy at Safavieh. |
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| November 21, 2005: | Safavieh, Designer O'Brien Tie Knot on Collection
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 | Safavieh has partnered with designer Thomas O'Brien on a collection of hand-knotted rugs commissioned to reflect O'Brien's personal and professional style.
For the full article, please click on the magazine cover at left. |
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| November, 2005: | The market for outdoor rugs
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 | In the November issue of HFN Magazine, Safavieh's Courtyard Collection is mentioned as part of an article detailing the growth of the outdoor rug category.
For the full story, click on the image at left. |
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| November 2005: | Safavieh expands into furniture wholesaling
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 | In this in-depth article, Safavieh principal Arash Yaraghi is interviewed about the company's expansion into furniture wholesaling.
Click on the picture at left for the full story, as reported by RugNews.com. |
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| November 2005: | Thomas O'Brien to design rugs for Safavieh
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 | Interior design guru Thomas O'Brien, known for his appearances on the Home and Garden cable network, will design a new rug collection for Safavieh.
For the full story, as reported by RugNews.com, please click on the picture at left. |
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| August 2005: | Safavieh noted during Metro Market Week
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 | In advance of the 2nd Annual Metro Market Week, to open September 26 and running through September 30, 2005, Rug News Magazine did a small feature on Safavieh and a sneak preview of some new Rodeo Drive rugs to be featured at this market. |
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| August 2005: | Safavieh profiled in Connecticut Gardens & Cottages Magazine
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 | A brief history of Safavieh's family-owned business gives an introduction, followed by a short interview with Michael Yaraghi.
Click on the picture at left to get the full story. |
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| July 2005: | Safavieh noted in HFN Magazine
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 | In an article on the inaugural Las Vegas market, the author describes the West Coast's taste for rug designs and the approach that rug companies are taking to this new market. |
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| June 2005: | New Sales Reps at Safavieh
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 | In order to meet the growing needs of our customer base, Safavieh has added two new sales representatives: Rouben Nalbandian (at left), who will handle California, Nevada and Arizona, and Bill Rossi, who will focus on the Midwest. |
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| June 2005: | Antique Rug reported stolen
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 | A very valuable Antique Persian Haj Jalili Tabriz rug has been stolen from Safavieh inventory in New York City. This rug measures 16’ 3” x 26’ 10”. It has a repeat pattern in the field with a small center medallion. Anyone receiving any information regarding this rare item, please contact Cyrus at Safavieh: 212.683.8399 |
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| January 2005: | Safavieh is now a vendor for Flooring America
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 | Through this new partnership, Safavieh will be able to offer a wide range of area rugs from traditional to contemporary in various price categores. |
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| December, 2004: | Extensive interview with Arash Yaraghi in Rug News Magazine
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 | In the December, 2004 issue of Rug News, Richard Kirishian interviews Safavieh's Arash Yaraghi about multiple topics: Safavieh's history, working with designers, the separation of wholesale and retail business, and more.
Click on the picture to read the full story. |
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| May-June 2004: | New Design from the Nepalese Collection
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 | In an article titled "Definitive Style Debut New Rugs," Safavieh's Nepalese Collection is mentioned and pictured. |
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| Spring 2004: | ORIA Elects Executive Board
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 | Safavieh's Arash Yaraghi was elected to the Executive Board for ORIA (Oriental Rug Importers Association). Mr. Yaraghi will serve as Treasurer for the organization. |
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| March 2004: | Three exciting new designs make their debut
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 | The March 2004 issue of Rug News features three new "exceptional and exciting" rug designs added to Safavieh's Rodeo Drive Collection, as highlighted in the magazine's "Collections" section. |
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| January 2004: | Rodeo Drive Collection featured in FurnitureStyle Magazine
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 | In the January issue of FurnitureStyle Magazine, the "Accents & Features" column covers the Atlanta International Area Rug Market and features Safavieh's Rodeo Drive Collection. |
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| November, 2003: | Safavieh in HFN Magazine
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 | In the current issue of HFN Magazine, Safavieh is mentioned in an article about developments at the High Point Market.
In particular, Safavieh's Hamilton Collection is mentioned for its use of new fibers, and Vice President Arash Yaraghi explains the profitability of selling rugs in furniture stores. |
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| November, 2003: | New York Mayor Bloomberg includes Safavieh in the refurbishing of Gracie Mansion
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 | Michael R. Bloomberg, Mayor of New York, decided to restore, refurbish and replenish Gracie Mansion, making parts of it open to the public for the first time.
The article features a picture of one of the drawing rooms and notes that the antique Sultanabad is from Safavieh. |
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| November, 2003: | Veranda features Safavieh's new Rodeo Drive Collection
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 | In the November-December 2003 issue of Veranda, the article "Definitive Style: Ground Work, Modern Rugs" pictures RD610C from Safavieh's new Rodeo Drive Collection. This collection, the article notes, "... boldly translates the style and high fashion of the famous Los Angeles boulevard."
The article also describes Safavieh as "an established leader in innovation and preservation of centuries-old traditions in Oriental rug weaving." |
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| October, 2003: | Custom e-commerce at Safavieh
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 | As reported in the October, 2003 issue of Rug News, Safavieh has developed an exciting n |