Safavieh: Weavers of the Most Beautiful Rugs in the World
Safavieh: Weavers of the Most Beautiful Rugs in the World
Safavieh introduces digital catalogs
Interactive online catalogs will reduce paper use
-- Home Accents Today, 5/27/2008 7:40:00 AM
Safavieh has embarked on a corporate campaign to conserve paper use with the introduction of interactive catalogs online at www.safavieh.com.
The company launched the program in April with its Thomas O’Brien and Martha Stewart Rugs catalogs, and will continue to digitize all Safavieh collection catalogs with the flash-generated page turning effect.
Viewers can turn pages by clicking on forward or backward buttons at the top of the screen, or by placing the mouse in the top right or bottom right corner and dragging it to turn the page over.
“Although the project began as an experiment, our research tells us that consumers are spending more time on our Web site since the digital catalogs were introduced, especially when these catalogs are prominently featured on our home page,” said Arash Yaraghi, principal of Safavieh. Consumers who are fans of Stewart and O’Brien are linked to Safavieh’s site through the licensors’ websites, www.marthastewart.com or www.aerostudios.com.
Yaraghi said that the digital format extends the reach of its catalogs to a worldwide audience that benefits from seeing the rug collections in room settings styled with the licensors’ coordinated products. The company will continue to distribute printed catalogs to retail customers for ordering purposes.
